The big topic out there is still social media. Whether it’s business or pleasure, everyone is talking about Twitter and Facebook and YouTube etc etc etc! The one question I hear over and over again is, “How on earth am I supposed to find the time to do all of this stuff?” This is an…
Tag Archive: Strategy
Leadership at Maple Leaf Foods – Using YouTube Well
One of the consultants that we tap for advice related to social media is Doug Lacombe. Doug is a PR professional with a rich background and excellent skills. On top of this he is witty, funny and insightful. You can learn more about Doug and his company on his website Communicatto and his blog. A…
Are You Tweeting Too Much?
I read a really interesting blog post by Dan Zarrella a few days ago and thought I would share it with you. He has done some research and has come to the conclusion the Tweeting less and posting a fewer number of links actually gets you better results in Twitter. Read his first blog post…
PPC Campaigns – Restructure or Start Over?
I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways! The title is, “When to Restructure Your PPC Campaign or Completely Start Over”…
Using Business Cards as an Email Source for Newsletters
This week we sent out a couple eNewsletters. Usually we don’t bombard our contacts this much but this week was an exception. The first email was related to an interview that CBC did with me. Dave Simms from CBC Television wanted my opinion on the Bing-Yahoo search story. The crux of the issue is whether or…
Read the Fine Print
I went to a workshop yesterday called “a Guide to Viral Marketing”. Fairly straight forward. The description talked about learning about social media so I thought – perfect! I went and sat down with my little notepad and laptop. I looked around the room and thought, “Hmm this seems like a really small turnout for…
Is Facebook Working for You?
I have a few clients on Facebook PPC and a lot of the time it just doesn’t appear to be working all that well. Please note the use of the word “appear”. While this obviously doesn’t apply to all clients and all accounts, I have come to the conclusion for some that simply because people…
