A reference to Anduro Marketing was made in yesterday’s Vancouver Sun article by Gillian Shaw: Liberal leadership social media monitor: No runaway successes. In the article Gillian Shaw analyzes various online stats for 5 candidates in the BC Liberal Leadership vote on February 26, 2011. Her concluding comment is that so far, “There’s no Obama…
Tag Archive: Strategy
Jeff and Doug – Promo Video for 6 Hours to Online Strategy
Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…
Article on Financial Post: Put social media to work for you
No one called me about this but someway or another there appears to be an article on Financial Post quoting me from the blog post that I wrote last week. (Thanks to Larry and Sergey for Google Alerts.) The article was written on October 25th, titled, “Put social media to work for you” by Rick…
Nenshi Wins Calgary Crown Using Social Media But Pollsters Lose Using Archaic Polling Techniques
To many media watchers it came as a total shock when Naheed Nenshi was elected mayor of Calgary on Monday, October 18th, 2010. For example, in today’s Calgary Herald, Kelly Cryderman calls the win a “surprise victory”. But should we be surprised? According to Mark Ruthenberg of FoundLocally we shouldn’t. In fact, Ruthenberg places the…
7 Steps to Marketing Success with John Jantsch – Discount Tickets
John Jantsch of Duct Marketing fame is coming to Calgary on Tuesday, October 26. “His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. John will share a savvy and cost-effective approach guaranteed to get results in today’s dynamic marketing…
Social Media Disasters – IMC
Recently, I made a presentation at www.internetmarketingconference.com on the topic of Social Media Disasters. The purpose was to look at ways that companies and individuals have used social media to their disadvantage and demise. I summarized each example with suggestions on what could be avoided and what could be done to get out of trouble….
Anduro Case Study Listed On Harvard Business Review Site
A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige. Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of…
