Recently Doug Lacombe (@dblacombe) wrote an interesting article in The Star Phoenix called, “Social media and sales relationship complicated.” He quotes me but that isn’t why you should read the article. You should read it because of the way Doug contrasts how social media relates to sales and marketing. It’s a good read. Our discussion…
Tag Archive: Strategy
Social Media Shift – BIG Ideas for Growing Business
Thursday, June 23, 2011 9 a.m. – 4:30 p.m. Roderick Mah Centre for Continuous Learning Mount Royal University’s Continuing Education and Extension is hosting a one day forum and trade show on social media marketing featuring a variety of dynamic speakers from the forefront of this growing phenomenon. Social media is here to stay and…
Successful Quickinar: Social Media Strategies for First Nations
On Wednesday, May 4th, Doug Lacombe and I held a Quickinar on Social Media for First Nations. We had 9 attendees including participants from SikSika Nation and Piikani Nation. Doug wrote and excellent summary of the session in his regular column with The Star Phoenix. A quick…
Article: In B.C.’s political leadership races, will social media make a difference?
A second reference was made to Anduro Marketing in yesterday’s Vancouver Sun article by Gillian Shaw: In B.C.’s political leadership races, will social media make a difference? As mentioned in a previous post, Article: Liberal leadership social media monitor: No runaway successes, Gillian is following the Liberal leadership race in BC. The BC Liberals will…
Using Social Media to Market Events – Part 2
This post is the second part to Using Social Media to Market Events – Part 1. 7. LinkedIn I mentioned in the previous post that the Events feature on LinkedIn is useless. The alternative of sending individual messages is better but a pain in the ass. Essentially, what you need to do is compose a…
What is Your Company’s Social Media Policy?
I came across this video over at GuruTube.net, which brings up some great points about Social Media policy. Company’s can’t stop their employees from talking about them via Social media outlets. They can though, put a plan and policy in place to deal with it. Treat the Social web the same way you would treat…
Using Social Media to Market Events – Part 1
As I mentioned in a previous blog, Doug Lacombe and I are offering a few seminars on Social Media over the next few months. Obviously, we are going to use social media platforms and techniques as a way to market the seminars. That makes sense to me and I should have kept my mouth shut….
