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Tag Archive 'Strategy'

A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige.
Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of School [...]

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Where Does The Time Go???!!!

The big topic out there is still social media. Whether it’s business or pleasure, everyone is talking about Twitter and Facebook and YouTube etc etc etc! The one question I hear over and over again is, “How on earth am I supposed to find the time to do all of this stuff?”
This is an excellent [...]

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One of the consultants that we tap for advice related to social media is Doug Lacombe. Doug is a PR professional with a rich background and excellent skills. On top of this he is witty, funny and insightful.  You can learn more about Doug and his company on his website Communicatto and his blog.
A few [...]

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Are You Tweeting Too Much?

I read a really interesting blog post by Dan Zarrella a few days ago and thought I would share it with you.
He has done some research and has come to the conclusion the Tweeting less and posting a fewer number of  links actually gets you better results in Twitter.
Read his first blog post here and [...]

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I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways!
The title is, “When to Restructure Your PPC Campaign or Completely Start Over” by [...]

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