Blog for Anduro Marketing
Posted in Industry News, Search Engine Optimization on Mar 25th, 2010
A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond.
The link pointed to an article called “Spammers, Evildoers, and Opportunists” by Derek Powazek. In a nutshell it is tirade against Search Engine Optimization and [...]
Posted in Events, Industry News, Pay Per Click, Search Engine Optimization, Social Media, Uncategorized on Mar 11th, 2010
We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post.
Here is a link for more details: Internet Marketing Conference – Calgary 2010.
Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th.
Topics include Social Media, Gaming, Videos, SEO, Pay-Per-Click [...]
Posted in Industry News, Search Engine Optimization on Feb 9th, 2010
A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige.
Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of School [...]
Posted in Pay Per Click, Search Engine Optimization on Jan 12th, 2010
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]
Posted in Improving Website, Industry News, Pay Per Click, Search Engine Optimization, Search Tools, Uncategorized on Dec 7th, 2009
Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods. [...]