I have a few clients on Facebook PPC and a lot of the time it just doesn’t appear to be working all that well. Please note the use of the word “appear”. While this obviously doesn’t apply to all clients and all accounts, I have come to the conclusion for some that simply because people…
Tag Archive: PPC Campaign
The Underutilized Power of the Content Network
While I am not claiming to be an expert on the Content Network, I know a guy who is! Maybe I should start with a brief explanation of what I am talking about. PPC Campaigns (Pay-Per-Click) have two different areas of advertising. The search network, which more people are familiar with as it is the…
Online Marketing – So Much More Than Snake Oil
Recently, I was meeting with a potential client and he scoffed at the proposal I had brought to him. “Are you selling me snake oil?” “We can do all of this ourselves.” From time to time, we still talk to companies who just don’t get online marketing. This very same client recently purchased a billboard…
First Lead for WhiterockStucco.com
If you recall, I wrote a post on April 27th about setting up a website for a friend on the cheap. Gord called today to say that he received his first call asking for a quote. He was excited and so was I. Just proves that online advertising using keywords works.
Setting-up a Website Cheaply
A friend of mine, Gord Hill, has been running a stucco business for many years. Up until recently he has had no trouble getting contracts but over the last few months new business has been slow. I suggested that he may want to consider developing a website and try marketing it online. He agreed since he…
Negative Keywords = Positive Results
Using negative keywords in your PPC (pay-per-click) campaign is important to your budget as well as the general performance of your campaign. When running a PPC campaign, a lot of people only think about the words they want their ads to show for, completely forgetting the ones they don’t want to show for. This happens…
Click Fraud – What is Google doing about it?
Click fraud is always an issue with PPC (pay-per-click) campaigns. We manage a lot of PPC campaigns and click fraud is usually a topic of interest so I asked my Google rep about it, curious what the response would be. She sent me a long email with a whole bunch of links. Apparently, this is not…
