Blog for Anduro Marketing
Posted in Pay Per Click on Oct 28th, 2009
When we set up PPC campaigns we focus on 2 critical factors.
1. Relevant Content
The first factor is to have a tight connection between the ad and the landing page. We aim for similar content between the ad, the keywords and the content of the landing page. This is important not only for maintaining high Google quality scores [...]
Posted in Pay Per Click on Sep 21st, 2009
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool.
Essentially, if you are looking to make changes to your account, you can [...]
Posted in Pay Per Click on Aug 25th, 2009
I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways!
The title is, “When to Restructure Your PPC Campaign or Completely Start Over” by [...]
Posted in Pay Per Click on Aug 19th, 2009
Google recently added a new “tool” if you will, to the PPC platform called the Bid Simulator Tool. A small icon appears beside the bid of each keyword and you can click it to see a little screen appear like this:
From here, you can select which bid you want to use and how many “estimated [...]
Posted in Pay Per Click on Aug 17th, 2009
I just received a eNewsletter from Facebook. This is what it said:
Facebook Ads was recently nominated for the Best SocialMedia Platform for Marketers’ category in the 2009 Search Engine Watch Awards. The winner will be announced this week at the SES conference in San Jose, CA.
Wow! Let’s see who the winner is.