If you recall, I wrote a post on April 27th about setting up a website for a friend on the cheap. Gord called today to say that he received his first call asking for a quote. He was excited and so was I. Just proves that online advertising using keywords works.
Tag Archive: Pay Per Click
Facebook – more than just a great way to waste time.
If your business is B2C then you should be advertising on Facebook – period. I’m going to share web traffic data two of our client’s. The first one seen here shows a dramatic increase in traffic when we activated their Facebook campaign: This next screen shot shows another client’s actual traffic numbers. You can see…
Increasing Conversions
We manage many Pay-Per-Click campaigns for various clients, some of whom are spending $5 – $10 per visitor to come to their website. It is a little like paying $5 for a person to walk into one’s store or office. For this amount, one would want a clean, bright, office and that the products and…
Setting-up a Website Cheaply
A friend of mine, Gord Hill, has been running a stucco business for many years. Up until recently he has had no trouble getting contracts but over the last few months new business has been slow. I suggested that he may want to consider developing a website and try marketing it online. He agreed since he…
Are You Wasting Your PPC $ On…Yourself??
I see this happen ALL the time. Our clients are curious to see their PPC (pay-per-click) ads in action so they go to Google, type in one of their keywords and voila! – the ad shows. Next week, the same thing happens – the same keyword is entered just to be sure the ad is…
Negative Keywords = Positive Results
Using negative keywords in your PPC (pay-per-click) campaign is important to your budget as well as the general performance of your campaign. When running a PPC campaign, a lot of people only think about the words they want their ads to show for, completely forgetting the ones they don’t want to show for. This happens…
Click Fraud – What is Google doing about it?
Click fraud is always an issue with PPC (pay-per-click) campaigns. We manage a lot of PPC campaigns and click fraud is usually a topic of interest so I asked my Google rep about it, curious what the response would be. She sent me a long email with a whole bunch of links. Apparently, this is not…
