Tag Archive: News Releases

Jeff and Doug – Promo Video for 6 Hours to Online Strategy

Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…

Leadership at Maple Leaf Foods – Using YouTube Well

One of the consultants that we tap for advice related to social media is Doug Lacombe. Doug is a PR professional with a rich background and excellent skills. On top of this he is witty, funny and insightful.  You can learn more about Doug and his company on his website Communicatto and his blog. A…

Anduro Kicks Off Social Media Campaign

San Remo Ristorante is an upscale, fine Italian dining establishment with three locations in Calgary.  I have known one of the partners, Marty Park, for a long time. In fact, he was our business coach during our formative years. As you can tell from the links above Marty is a busy yet talented businessman. He is smart,…

Traditional Press Release vs. Social Media News Release

One question I have had for quite a while is the effectiveness of press releases depending on if they are sent out through traditional channels (Newswire) or newer online channels (PRWeb and PitchEngine). Rebecca Corliss at Hubspot has recently posted a very good answer. She includes research and graphs to show that currently traditional releases out…