Tag Archive: Keyword Research

Advantages of Search Engine Optimization (SEO) – Dell.com Example

A while back we received an email from the Contact Us page on our website. We love this and fortunately we get this type of email all the time when a potential customer finds our website, likes what we offer, and sends us their contact information. In and of itself this shouldn’t be surprising since…

Jeff and Doug – Promo Video for 6 Hours to Online Strategy

Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…

Response to “Spammers, Evildoers, and Opportunists”

A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond. The link pointed to an article called “Spammers, Evildoers, and Opportunists” by Derek Powazek. In a nutshell it is tirade against Search Engine Optimization…

Importance of Long Tail Keywords

George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…

Using Google Insights to Improve Search Results

Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods….

Use Google to Accelerate Your Business

Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!

New ‘Opportunities’ with Google

Google AdWords has a new tab called ‘Opportunities’.  I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool. Essentially, if you are looking to make changes to your account, you…