Tag Archive: Internet Marketing

Forms, Shmorms – Why Have a Form on Your Site?

There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast. Now this is obviously…

Avoiding “End of the Line” Pages on Your Site

Received another interesting newsletter this morning from MarketingProfs. Apparently Hallmark had a promotion where customers landed on a page with only a video console and NOTHING else. No Hallmark branding or any indication of what to do next. Click here to read the actual article. We see this sort of thing happen so often. A…

PPC Campaigns – Restructure or Start Over?

I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways! The title is, “When to Restructure Your PPC Campaign or Completely Start Over”…

Facebook voted “Best Social Media Platform for Marketers”

A few days ago, I wrote a post about Facebook being up for an award for the best social media platform for marketers. Guess what? They won it! The submissions are judged on 4 things: 1. Innovation in methodology and execution 2. Achieving success goals 3. Excellence in tactical execution 4. Overall approach and category relevance…

Google’s Tools – Be Cautious!

Google recently added a new “tool” if you will, to the PPC platform called the Bid Simulator Tool. A small icon appears beside the bid of each keyword and you can click it to see a little screen appear like this: From here, you can select which bid you want to use and how many…

Anduro is Hosting IMC Vancouver Teaser Event

Anduro Marketing is proud to present a preview event in Calgary for the Internet Marketing Conference (IMC) which will be in Vancouver from September 16 – 18. Join us for an evening of excellent appetizers, tasty cocktails, and great speakers covering the latest topics in the dynamic world of online marketing – an exclusive sneak…

Is Facebook Working for You?

I have a few clients on Facebook PPC and a lot of the time it just doesn’t appear to be working all that well. Please note the use of the word “appear”. While this obviously doesn’t apply to all clients and all accounts, I have come to the conclusion for some that simply because people…