We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
Tag Archive: Internet Marketing
Are You Tweeting Too Much?
I read a really interesting blog post by Dan Zarrella a few days ago and thought I would share it with you. He has done some research and has come to the conclusion the Tweeting less and posting a fewer number of links actually gets you better results in Twitter. Read his first blog post…
Would You Pay For A Stamp For That Mail-Out?
I just received an interesting newsletter from MarketingProfs which I thought would be “share-worthy”. They titled it “Is This Stamp-Worthy?”. Seth Godin did a blog post about the evolution to email marketing campaigns from mail outs. When companies still used physical mail-outs more readily than they do now, the marketing team would have to think…
Use Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
New ‘Opportunities’ with Google
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool. Essentially, if you are looking to make changes to your account, you…
Forms, Shmorms – Why Have a Form on Your Site?
There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast. Now this is obviously…
Avoiding “End of the Line” Pages on Your Site
Received another interesting newsletter this morning from MarketingProfs. Apparently Hallmark had a promotion where customers landed on a page with only a video console and NOTHING else. No Hallmark branding or any indication of what to do next. Click here to read the actual article. We see this sort of thing happen so often. A…
