We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th. Topics include Social Media, Gaming,…
Tag Archive: Internet Marketing
Using Google Insights to Improve Search Results
Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods….
The Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion Rates
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
Are You Tweeting Too Much?
I read a really interesting blog post by Dan Zarrella a few days ago and thought I would share it with you. He has done some research and has come to the conclusion the Tweeting less and posting a fewer number of links actually gets you better results in Twitter. Read his first blog post…
Would You Pay For A Stamp For That Mail-Out?
I just received an interesting newsletter from MarketingProfs which I thought would be “share-worthy”. They titled it “Is This Stamp-Worthy?”. Seth Godin did a blog post about the evolution to email marketing campaigns from mail outs. When companies still used physical mail-outs more readily than they do now, the marketing team would have to think…
Use Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
New ‘Opportunities’ with Google
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool. Essentially, if you are looking to make changes to your account, you…
