Anduro Marketing Blogincreasing conversions | Anduro Marketing Blog http://anduroblog.com Blog for Anduro Marketing Thu, 10 May 2012 21:37:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 The Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion Rates http://anduroblog.com/2009/11/the-blue-participant-ribbon-an-invaluable-concept-in-increasing-conversion-rates.html?utm_source=rss&utm_medium=rss&utm_campaign=the-blue-participant-ribbon-an-invaluable-concept-in-increasing-conversion-rates http://anduroblog.com/2009/11/the-blue-participant-ribbon-an-invaluable-concept-in-increasing-conversion-rates.html#comments Tue, 10 Nov 2009 23:41:10 +0000 AnduroGuest http://anduroblog.com/?p=546 We’ve all heard the phrase “location, location, location” when it comes to valuable real estate.  Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing.  To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results.  This makes for a lot of reading, to say the least!

In online marketing the key is to gently coax website visitors through an evolution into website participants.  Whether we are talking about Pay Per Click platforms or ecommerce sites, visitors need to be participating – clicking – in order to increase the conversion rate and, hence, the ROI.  As evidenced by the 2 million Google Search results, this process is not a hard science with tried and tested methods – it is an art.  There are a lot of web users who are more than happy to simply be visitors – just hoping to pass GO and collect their proverbial $200.  After reviewing a few of the Google Search results and thinking of my own online experiences I have identified two key concepts that website owners should keep in mind when trying to entice visitors to take that first step toward earning the highly esteemed blue Participant ribbon.

  • The need to participate:
    • In today’s fast paced world, people do not take the time to do things they do not need or want to do.   The end goal of the conversion must be valuable and secure for the visitor as well as for the website owner.  Nurture the desire to participate by clearly communicating the value of the conversion to the website visitor.  Encourage return business by adding an additional thank you page after the conversion step is completed.
  • The ability to participate:
    • Expand on the concept of the Big Orange Button (BOB).  Keep the visitor on task by ensuring that the information, design and feel of the website are consistent from the landing page through to the actual conversion step.  Limit distractions, make the next step(s) obvious and encourage and enable the visitor to act quickly.

It is well recognized that higher conversion rates can translate into higher ROI and a few well executed website adjustments can help to increase conversion rates.  So, welcome to all visitors.  Now, ready… set…participate!!

- Jenn -

Guest post done by Jenn. It just so happens that Anduro Marketing offers what we call an “Increasing Conversions Session”. To find out more, contact us.

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