We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
Tag Archive: Google
10 Things Google Has Taught Us
An excellent article I found this morning on Google: http://money.cnn.com/2009/10/22/technology/auletta_maxims.fortune/index.htm Really frames both what the company has done right and how they did it. Now I don’t agree with everything Google does – but overall, their track-record speaks for itself.
Use Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
New ‘Opportunities’ with Google
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool. Essentially, if you are looking to make changes to your account, you…
Forms, Shmorms – Why Have a Form on Your Site?
There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast. Now this is obviously…
Google Changes “Preferences” to “Search Settings”
I might be slow but today I noticed that Google has moved and renamed the link to Preferences. Previously, there was a link to search preferences just under Advanced Search near the Search button. Now Google is calling this feature, Search Settings, and moved the link to the top right corner. In our company, we…
PPC Campaigns – Restructure or Start Over?
I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways! The title is, “When to Restructure Your PPC Campaign or Completely Start Over”…
