That is the question I received in an email this morning from a client of mine. I panicked, thinking I had accidentally changed the geo-target settings in Google AdWords. After assuring that this was not the case, I started looking into what could possibly be causing this. Let me set the stage a little bit…
Tag Archive: Google Analytics
Setting up a Blog
To set-up your own blog you basically have two broad choices: a) Free on a Shared Domain Free on www.blogger.com except that you are forced to use a URL like http://PatsBlog.Blogspot.com. Don’t ask me why it switches from blogger.com to blogspot.com. The software is easy to use but I’m not convinced that Google pays too much attention to blogs…
Site Scan for Google Analytics
We keep coming across the same problem – we work with clients, get Google Analytics set up and at some point, the web developer makes a change to the site and all of a sudden the Analytics code is gone! It’s not exactly obvious when this happens either. This has led to issues of certain…
Keyword Visualization – Keyword Tree
One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The…
The Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion Rates
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
Use Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
Forms, Shmorms – Why Have a Form on Your Site?
There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast. Now this is obviously…
