When we set up PPC campaigns we focus on 2 critical factors. 1. Relevant Content The first factor is to have a tight connection between the ad and the landing page. We aim for similar content between the ad, the keywords and the content of the landing page. This is important not only for maintaining high Google…
Tag Archive: Google AdWords
Use Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
New ‘Opportunities’ with Google
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool. Essentially, if you are looking to make changes to your account, you…
Forms, Shmorms – Why Have a Form on Your Site?
There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast. Now this is obviously…
PPC Campaigns – Restructure or Start Over?
I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways! The title is, “When to Restructure Your PPC Campaign or Completely Start Over”…
Google’s Tools – Be Cautious!
Google recently added a new “tool” if you will, to the PPC platform called the Bid Simulator Tool. A small icon appears beside the bid of each keyword and you can click it to see a little screen appear like this: From here, you can select which bid you want to use and how many…
I Have Searched and Searched – Why Can’t I See My Ads??
I get this question all the time. The typical scenario goes something like this: We open up a PPC account, put keywords and ads in and send off a “Your account is live” email, which generally prompts the client to go to Google.com and start typing in keywords. Since the account has just been set…
