Blog for Anduro Marketing
Posted in Pay Per Click, Search Engine Optimization on Jan 12th, 2010
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]
Posted in Pay Per Click on Nov 10th, 2009
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This [...]
Posted in Pay Per Click on Oct 28th, 2009
When we set up PPC campaigns we focus on 2 critical factors.
1. Relevant Content
The first factor is to have a tight connection between the ad and the landing page. We aim for similar content between the ad, the keywords and the content of the landing page. This is important not only for maintaining high Google quality scores [...]
Posted in Improving Website, Industry News on Oct 7th, 2009
Great little product demo offered by Google. See How can Google Accelerate Your Business?
Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together.
Enjoy!
Posted in Pay Per Click on Sep 21st, 2009
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool.
Essentially, if you are looking to make changes to your account, you can [...]