In October, Doug Lacombe, a friend of mine, sent me an email saying that Oasis Spa was looking to try some new things to promote gift certificates to the Calgary market. Every year the owner, Peter Smed, offers various denominations of certificates to people who need an elegant, valuable, easy to buy gift for a…
Tag Archive: Google AdWords
Why Are My Ads Showing in the Philippines When My Target is Canada?
That is the question I received in an email this morning from a client of mine. I panicked, thinking I had accidentally changed the geo-target settings in Google AdWords. After assuring that this was not the case, I started looking into what could possibly be causing this. Let me set the stage a little bit…
Jeff and Doug – Promo Video for 6 Hours to Online Strategy
Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…
Google Product Extensions
Flipping through the Website Magazine, I stumbled across an article called “Flexing Your Marketing Muscles with Google Product Extensions” by Brian Lewis. This article is about Google Product extensions which are putting an end to the 70-character ad text which is incredibly restricting, the ‘one landing page per keyword’ rule and the fact that image…
“See Search Terms” Google Tool
Google has added another tool to make PPC maintenance just a bit easier. It has been there for a little while now but I just recently realized the time saving power of this tool. There are many reports available to the AdWords advertiser – some helpful, some just a lot of data on a page…
Importance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…
The Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion Rates
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
