Blog for Anduro Marketing
Posted in Pay Per Click, Search Engine Optimization on Jan 12th, 2010
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]
Posted in Improving Website, Industry News on Oct 7th, 2009
Great little product demo offered by Google. See How can Google Accelerate Your Business?
Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together.
Enjoy!
Posted in eNewsletters on Jul 31st, 2009
This week we sent out a couple eNewsletters. Usually we don’t bombard our contacts this much but this week was an exception.
The first email was related to an interview that CBC did with me. Dave Simms from CBC Television wanted my opinion on the Bing-Yahoo search story. The crux of the issue is whether or not [...]
Posted in Uncategorized on Apr 21st, 2009
Within our company, I am known as the grumpy contrarian: the person that encourages everyone to take a slower and more cautious approach when adopting new technologies (the Andy Rooney of Anduro, as it were.) This is in contrast to most people in the technology industry, who I think seem to perpetually inhabit the bleeding [...]