Tag Archive: Fundamentals

How to Use Google Search More Effectively [INFOGRAPHIC] from Mashable

I see many infographics each month. I find them interesting and entertaining but I often forget the content. Today I came across one about searching on Google that is worth remembering. You can see the full infographic by clicking on the image below. This infographic, quite literally, has many of the tricks for search on…

Advantages of Search Engine Optimization (SEO) – Dell.com Example

A while back we received an email from the Contact Us page on our website. We love this and fortunately we get this type of email all the time when a potential customer finds our website, likes what we offer, and sends us their contact information. In and of itself this shouldn’t be surprising since…

Quickinars – Short Business Seminars for Calgarians

Anduro Marketing is once again working with Doug Lacombe of communicatto on offering seminars related to social media and online marketing topics. This time we have a suite of topics for your consideration. Last November we hosted our first seminar on Online Marketing Strategy in 6 Hours. It was sold out and a tremendous success….

Troy White and Using Stories

Troy White and I just met. We’ve known each other for years but don’t often get a chance to update ourselves on what we are doing. Today we did. Troy is a writer who focuses on helping businesses tell their story and impress their clients. You can find out more about Troy and what he…

Article on Financial Post: Put social media to work for you

No one called me about this but someway or another there appears to be an article on Financial Post quoting me from the blog post that I wrote last week. (Thanks to Larry and Sergey for Google Alerts.) The article was written on October 25th, titled, “Put social media to work for you” by Rick…

The Humor of Teaching Business Ethics

For about 8 years I have been teaching a course called Business Management at the University of Calgary. This introductory course covers all the basics of business: marketing, accounting, finance, operations, planning, human resources, etc. One of the topics that I cover near the end of the course is business ethics . For this session…

Importance of Long Tail Keywords

George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…