Using negative keywords in your PPC (pay-per-click) campaign is important to your budget as well as the general performance of your campaign. When running a PPC campaign, a lot of people only think about the words they want their ads to show for, completely forgetting the ones they don’t want to show for. This happens…
Tag Archive: AdWords
Click Fraud – What is Google doing about it?
Click fraud is always an issue with PPC (pay-per-click) campaigns. We manage a lot of PPC campaigns and click fraud is usually a topic of interest so I asked my Google rep about it, curious what the response would be. She sent me a long email with a whole bunch of links. Apparently, this is not…
Importance of Keyword Research for your PPC Campaigns
I’ve recently been talking with several clients regarding PPC campaign management and I see that most people don’t put a lot of effort into keyword research. I think there is a false idea out there that keyword research is really only for natural or organic seo(search engine optimization). I think its time to change that. …
