I get this question all the time. The typical scenario goes something like this: We open up a PPC account, put keywords and ads in and send off a “Your account is live” email, which generally prompts the client to go to Google.com and start typing in keywords. Since the account has just been set…
Tag Archive: AdWords
Canadian Currency Now Accepted!
FINALLY! I thought the day would never come! This has been an issue with Google Adwords and Facebook for a long time – although different for the two of them. In Google Adwords, if you set up a PPC account and didn’t change the currency right away, you were hooped! The default is always US…
The Underutilized Power of the Content Network
While I am not claiming to be an expert on the Content Network, I know a guy who is! Maybe I should start with a brief explanation of what I am talking about. PPC Campaigns (Pay-Per-Click) have two different areas of advertising. The search network, which more people are familiar with as it is the…
Online Marketing – So Much More Than Snake Oil
Recently, I was meeting with a potential client and he scoffed at the proposal I had brought to him. “Are you selling me snake oil?” “We can do all of this ourselves.” From time to time, we still talk to companies who just don’t get online marketing. This very same client recently purchased a billboard…
First Lead for WhiterockStucco.com
If you recall, I wrote a post on April 27th about setting up a website for a friend on the cheap. Gord called today to say that he received his first call asking for a quote. He was excited and so was I. Just proves that online advertising using keywords works.
Setting-up a Website Cheaply
A friend of mine, Gord Hill, has been running a stucco business for many years. Up until recently he has had no trouble getting contracts but over the last few months new business has been slow. I suggested that he may want to consider developing a website and try marketing it online. He agreed since he…
Are You Wasting Your PPC $ On…Yourself??
I see this happen ALL the time. Our clients are curious to see their PPC (pay-per-click) ads in action so they go to Google, type in one of their keywords and voila! – the ad shows. Next week, the same thing happens – the same keyword is entered just to be sure the ad is…
