Blog for Anduro Marketing
Posted in Pay Per Click on Oct 28th, 2009
When we set up PPC campaigns we focus on 2 critical factors.
1. Relevant Content
The first factor is to have a tight connection between the ad and the landing page. We aim for similar content between the ad, the keywords and the content of the landing page. This is important not only for maintaining high Google quality scores [...]
Posted in Improving Website, Industry News on Oct 7th, 2009
Great little product demo offered by Google. See How can Google Accelerate Your Business?
Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together.
Enjoy!
Posted in Pay Per Click on Sep 21st, 2009
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool.
Essentially, if you are looking to make changes to your account, you can [...]
Posted in Improving Website on Sep 9th, 2009
There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast.
Now this is obviously personal [...]
Posted in Pay Per Click on Aug 25th, 2009
I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways!
The title is, “When to Restructure Your PPC Campaign or Completely Start Over” by [...]