Blog for Anduro Marketing
Posted in Pay Per Click on Jun 18th, 2010
Flipping through the Website Magazine, I stumbled across an article called “Flexing Your Marketing Muscles with Google Product Extensions” by Brian Lewis.
This article is about Google Product extensions which are putting an end to the 70-character ad text which is incredibly restricting, the ‘one landing page per keyword’ rule and the fact that image ads [...]
Posted in Pay Per Click on Apr 29th, 2010
Google has added another tool to make PPC maintenance just a bit easier. It has been there for a little while now but I just recently realized the time saving power of this tool.
There are many reports available to the AdWords advertiser – some helpful, some just a lot of data on a page with [...]
Posted in Industry News, Search Engine Optimization on Mar 25th, 2010
A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond.
The link pointed to an article called “Spammers, Evildoers, and Opportunists” by Derek Powazek. In a nutshell it is tirade against Search Engine Optimization and [...]
Posted in Pay Per Click, Search Engine Optimization on Jan 12th, 2010
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]
Posted in Pay Per Click on Nov 10th, 2009
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This [...]