Tag Archive: advertising trends

Use Google to Accelerate Your Business

Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!

PPC Campaigns – Restructure or Start Over?

I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways! The title is, “When to Restructure Your PPC Campaign or Completely Start Over”…

Did You Know? The Social Media Edition

You may have seen this video before but it is worth repeating:  http://www.jmorganmarketing.com/did-you-know-the-social-media-edition/ The numbers are staggering: China will soon be the #1 English speaking country 1 out of 8 recently married couples meet online First SMS message was sent in December 1992 Facebook took 2 years to reach 50 million people – radio was…

Google’s Tools – Be Cautious!

Google recently added a new “tool” if you will, to the PPC platform called the Bid Simulator Tool. A small icon appears beside the bid of each keyword and you can click it to see a little screen appear like this: From here, you can select which bid you want to use and how many…

Social Media Banned in China

I just received an email from a coworker with a link to a video presentation by Clay Shirky titled “How Social Media Can Make History”. This is a fascinating video! As I was watching, he brought up an interesting story – China has been the most successful country at censoring what its citizens are posting…

Using Business Cards as an Email Source for Newsletters

This week we sent out a couple eNewsletters. Usually we don’t bombard our contacts this much but this week was an exception. The first email was related to an interview that CBC did with me. Dave Simms from CBC Television wanted my opinion on the Bing-Yahoo search story. The crux of the issue is whether or…

Facebook 3rd Party Advertising

There has been much hubbub today about Facebook’s policy on allowing 3rd party advertisers to use pictures we post in Facebook for advertising purposes.  If I understand this correctly, this means that a friend of mine would see a picture of me inside one of those ads schlocking the key to making $5000 – $10 000 a…