The conference in Calgary was fantastic. Speakers included: Social Media Victories – Real Businesses, Real Campaigns, Real Results by Patrick Schwerdtfeger, Tactical Execution Cause Marketing by Shauna Causey, Comcast The Power Triumvirate of 2010: The Convergence of Social-Mobile-Local by Gillian Muessig, SEOMoz Investor Relations 2.0 – Using Social Media to Reach Investors and Support Your…
Tag Archive: advertising trends
Internet Marketing Conference – Calgary March 16-17
We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th. Topics include Social Media, Gaming,…
Importance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…
Where Does The Time Go???!!!
The big topic out there is still social media. Whether it’s business or pleasure, everyone is talking about Twitter and Facebook and YouTube etc etc etc! The one question I hear over and over again is, “How on earth am I supposed to find the time to do all of this stuff?” This is an…
The Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion Rates
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
Are You Tweeting Too Much?
I read a really interesting blog post by Dan Zarrella a few days ago and thought I would share it with you. He has done some research and has come to the conclusion the Tweeting less and posting a fewer number of links actually gets you better results in Twitter. Read his first blog post…
Would You Pay For A Stamp For That Mail-Out?
I just received an interesting newsletter from MarketingProfs which I thought would be “share-worthy”. They titled it “Is This Stamp-Worthy?”. Seth Godin did a blog post about the evolution to email marketing campaigns from mail outs. When companies still used physical mail-outs more readily than they do now, the marketing team would have to think…
