John Jantsch of Duct Marketing fame is coming to Calgary on Tuesday, October 26. “His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. John will share a savvy and cost-effective approach guaranteed to get results in today’s dynamic marketing…
Tag Archive: advertising trends
Google Product Extensions
Flipping through the Website Magazine, I stumbled across an article called “Flexing Your Marketing Muscles with Google Product Extensions” by Brian Lewis. This article is about Google Product extensions which are putting an end to the 70-character ad text which is incredibly restricting, the ‘one landing page per keyword’ rule and the fact that image…
Best Vacation Ever on Liberty of the Seas
I just got back from vacation. I went with my 2 sons on the Royal Caribbean’s cruise ship called Liberty of the Seas. It was the first time for each of us. We had an absolutely wonderful trip traveling to Miami, Haiti, Jamaica, Grand Cayman and Mexico. In the past, I’ve taken lots of picture…
Response to “Spammers, Evildoers, and Opportunists”
A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond. The link pointed to an article called “Spammers, Evildoers, and Opportunists” by Derek Powazek. In a nutshell it is tirade against Search Engine Optimization…
Internet Marketing Conference – Calgary 2010
The conference in Calgary was fantastic. Speakers included: Social Media Victories – Real Businesses, Real Campaigns, Real Results by Patrick Schwerdtfeger, Tactical Execution Cause Marketing by Shauna Causey, Comcast The Power Triumvirate of 2010: The Convergence of Social-Mobile-Local by Gillian Muessig, SEOMoz Investor Relations 2.0 – Using Social Media to Reach Investors and Support Your…
Internet Marketing Conference – Calgary March 16-17
We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th. Topics include Social Media, Gaming,…
Importance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…
