Blog for Anduro Marketing
Posted in Pay Per Click, Search Engine Optimization on Jan 12th, 2010
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]
Posted in Social Media on Nov 18th, 2009
The big topic out there is still social media. Whether it’s business or pleasure, everyone is talking about Twitter and Facebook and YouTube etc etc etc! The one question I hear over and over again is, “How on earth am I supposed to find the time to do all of this stuff?”
This is an excellent [...]
Posted in Pay Per Click on Nov 10th, 2009
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This [...]
Posted in Social Media on Oct 28th, 2009
I read a really interesting blog post by Dan Zarrella a few days ago and thought I would share it with you.
He has done some research and has come to the conclusion the Tweeting less and posting a fewer number of links actually gets you better results in Twitter.
Read his first blog post here and [...]
Posted in eNewsletters on Oct 14th, 2009
I just received an interesting newsletter from MarketingProfs which I thought would be “share-worthy”.
They titled it “Is This Stamp-Worthy?”. Seth Godin did a blog post about the evolution to email marketing campaigns from mail outs. When companies still used physical mail-outs more readily than they do now, the marketing team would have to think twice [...]