Nowadays you can track and measure almost anything on your website. You probably heard of heat maps, which track the visitor behavior on the site. Heat maps can be based on clicks, eye movement or mouse hovers and they can help to understand your visitors better. What grabs their attention, how do they navigate on…
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Facebook voted “Best Social Media Platform for Marketers”
A few days ago, I wrote a post about Facebook being up for an award for the best social media platform for marketers. Guess what? They won it! The submissions are judged on 4 things: 1. Innovation in methodology and execution 2. Achieving success goals 3. Excellence in tactical execution 4. Overall approach and category relevance…
