It is amazing how the world is changing and social media is paving new and interesting pathways. Today I received an email from Airmiles offering me 100 bonus reward miles if I spend $100 or more at Safeway before the end of October 2. Kudos to Safeway and Airmiles for creating a near perfect promotion….
Evaluating Your Website With Heat Maps
Nowadays you can track and measure almost anything on your website. You probably heard of heat maps, which track the visitor behavior on the site. Heat maps can be based on clicks, eye movement or mouse hovers and they can help to understand your visitors better. What grabs their attention, how do they navigate on…
Building Brand Identity Through Twitter
In the last few years, the fashion industry has fully embraced the use of Social Media to connect with the public. Big name designers like Marc Jacobs and Oscar De La Renta have huge followings on their Twitter, Facebook and Instagram pages. Last year enough customers gave feedback on Twitter that Marc Jacobs needed to…
Advantages of Search Engine Optimization (SEO) – Dell.com Example
A while back we received an email from the Contact Us page on our website. We love this and fortunately we get this type of email all the time when a potential customer finds our website, likes what we offer, and sends us their contact information. In and of itself this shouldn’t be surprising since…
8 Ways To Conquer Facebook Statuses
If you click on this link you land on an AllFaceBook page with suggestions in the form of an infographic on how to use Facebook more effectively. AllFaceBook also has a daily email which I have (shamelessly) signed up for. I find it interesting and sometimes valuable. Some of the suggested ways to get better…
Effective Facebook Posting Techniques
Momentum Media has done an interesting study by analyzing the top 20,000 Facebook Pages to find posting techniques that really work. They asked seven different questions to determine the best practices to achieve highest interaction rates in Facebook. Let’s take a look at the results. 1. What is the best time to post?…
Networking Event at La Brezza Ristorante
Last Tuesday we invited contacts and friends to join us for a networking event at La Brezza Ristorante. Approximately, 50 people came. Great event. Excellent food. Wonderful service. Guest were invited from various groups related to social media: FridayBeersYYC Meetup – #FridayBeersYYC Calgary Professional Business Owners & Managers Meetup Third Tuesday Calgary Meetup – #TTYYC…
