Calgary had the highest score in Canada at 30%. Kelowna has the lowest at 21%.

For details see article on the Calgary Herald: http://www.calgaryherald.com/health/Calgary+happiest+small+businesses/3327101/story.html

Here is one that is interesting: http://www.waxpartnership.com/

Check out “See What We’re Doing”. Lots of fun in every area of their office.

The site doesn’t work well with the search engine but they are an ad agency – they probably don’t care.

Enjoy!

Here is a link for more details: Internet Marketing Conference – Calgary 2010.

Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th.

Topics include Social Media, Gaming, Videos, SEO, Pay-Per-Click and Industry related news.

Anduro is offering a discount. Call our office and we will give you the promo code.

Excellent video and fun to watch.

Let me outline how our company is using this tool to help our clients. We have a few clients in the industry of global positioning systems (GPS). One is a manufacture of industrial hardware and applications, www.novatel.com and the other is a retail seller of mobile GPS units for consumers, www.gpscentral.ca. For both clients we are preparing a “gap analysis” to determine how their website is ranking for terms related to “gps”.

Note: The following data is aggregated industry related data, not data specific to GPSCentral.

Our analysis for companies like GPSCentral is a typically along the following lines:

• Enter the search term “gps”
• Adjust the filters to your specific interest: Web Search / Canada /  All subregions / Last 12 months / All Categories to get the resulting page and graph
• Click on News headlines to see related news
• Click on Forecast get future trends (you must select 2004 – present for this function to be available)

If you login using your Gmail account you can get additional detail related to search volumes. When logged in, the y-axis becomes a percentage scale with 0 being zero and 100 being the highest volume during the selected time period.

For the gap analysis example, our next step is to review the Top Searches and Rising Searches and determine how the website is performing for these specific terms. For example, the top search term listed is “gps garmin”. When we look at Google.ca we can see that the website is performing well for this term – 2nd and 3rd positions. The website is also listed on the first page of Google.ca for the next 4 terms including “garmin”, “gps canada”, “magellan gps”, and “magellan”.  But when we search for the 6th term on the list, “gps review”, www.GPSCentral.ca is not listed in the first 10 pages – room for improvement.

By using the “site” command in Google we can quickly determine that a pages has not been specifically optimized for “gps review”. A few pages on the website contain this term but none of the pages have “gps review” in the title of the web pages.

At this stage we have a few options:

1. Select one of the existing pages and optimize the page for this term.
2. Develop some new optimized content and add that page to the site.
3. Start a linking campaign to improve the performance of the existing page or the new page

We haven’t started yet, but we will over the next few weeks.

Contact me if you have comments, questions or suggestions.

Jeff Nelson

While I didn’t really find any that would be useful to me that I am not already using but I found some interesting ones that I didn’t know about. I wanted to share the Wikipedia list of Google Tools.

This is an INSANE list!!! I wanted to paste it here but this would then be the longest Blog post ever! Hopefully there are items in there that you haven’t used and can use to make life easier!

Enjoy.

Try it out for yourself! You’ll be amazed.

-Stefanie-

Anduro Marketing is excited to help Calgary Council for Advanced Technology (CCAT) organize and execute another event! Register soon! This event promises to be great and sell out quickly.

The Leading Edge of Hardware

Dell’s New DNA: Intertwining Technology Trends and Marketing to

Better Address Customer Pain Points

CCAT is presenting an exciting dinner event featuring a presentation by Jeff Hamlin, Dell’s Director of Marketing for Medium Business in the United States. Jeff’s presentation is entitled: Dell’s New DNA: Intertwining Technology Trends and Marketing to Better Address Customer Pain Points.

In this presentation, Jeff will discuss the key technology trends in IT and how Dell is marketing its solutions utilizing a mix of both traditional and social media marketing. He will address virtualization, cloud computing, Microsoft Windows 7, productivity applications and other new technologies, providing his viewpoint on where these technologies are likely to take us.

He will also discuss how Dell is communicating via traditional advertising, social media, and experiential marketing, and how Dell is using its customers to reinforce and expand the marketing message.

EVENT DETAILS:

Date: Oct. 21, 2009

Time: 5:00pm to 9:00pm

Location: The Westin Hotel, 320 4th Avenue SW

Cost: $70 (includes dinner)

Register Here!

For more information please contact:

Matthew MacPherson

Anduro Marketing

Ph: (403) 410-3855

Email: admin@anduro.com