Anduro Marketing Blog

One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The [...]

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Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods. [...]

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I might be slow but today I noticed that Google has moved and renamed the link to Preferences. Previously, there was a link to search preferences just under Advanced Search near the Search button. Now Google is calling this feature, Search Settings, and moved the link to the top right corner. 

In our company, we frequently [...]

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For some reason I have The New York Times selected as one of the tabs that loads up when I launch my Chrome browser. I like Chrome because it is fast. I like the New York Times because of the credibility and international perspective. Recently I was thumbing (virtually) through the articles and I saw a word [...]

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Last week I wrote a post on a couple new search engines. One of the search engines mentioned was Bing – Microsoft’s new “decision” engine. Matthew also added a post about Bing too.
A resent study by Catalyst Group as quoted by Website Magazine suggests that users of Bing stay on the results page longer than searchers using Google. This [...]

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