A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond. The link pointed to an article called “Spammers, Evildoers, and Opportunists” by Derek Powazek. In a nutshell it is tirade against Search Engine Optimization…
Category Archives: Search Engine Optimization
Internet Marketing Conference – Calgary March 16-17
We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th. Topics include Social Media, Gaming,…
Anduro Case Study Listed On Harvard Business Review Site
A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige. Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of…
Importance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…
Keyword Visualization – Keyword Tree
One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The…
Using Google Insights to Improve Search Results
Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods….
Another client sample – PeopleMenders.com
We are pleased to announce another success story. We’ve secured a first page position for our client for the term Healthcare Careers beating out over 33 million competing web pages: Matt Olah
