Anduro Marketing Blog

A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige.
Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of School [...]

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George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]

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One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The [...]

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Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods. [...]

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We are pleased to announce another success story.  We’ve secured a first page position for our client for the term Healthcare Careers beating out over 33 million competing web pages:

 
Matt Olah

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