If you recall, I wrote a post on April 27th about setting up a website for a friend on the cheap. Gord called today to say that he received his first call asking for a quote. He was excited and so was I. Just proves that online advertising using keywords works.
Category Archives: Pay Per Click
Increasing Conversions
We manage many Pay-Per-Click campaigns for various clients, some of whom are spending $5 – $10 per visitor to come to their website. It is a little like paying $5 for a person to walk into one’s store or office. For this amount, one would want a clean, bright, office and that the products and…
Are You Wasting Your PPC $ On…Yourself??
I see this happen ALL the time. Our clients are curious to see their PPC (pay-per-click) ads in action so they go to Google, type in one of their keywords and voila! – the ad shows. Next week, the same thing happens – the same keyword is entered just to be sure the ad is…
Negative Keywords = Positive Results
Using negative keywords in your PPC (pay-per-click) campaign is important to your budget as well as the general performance of your campaign. When running a PPC campaign, a lot of people only think about the words they want their ads to show for, completely forgetting the ones they don’t want to show for. This happens…
Click Fraud – What is Google doing about it?
Click fraud is always an issue with PPC (pay-per-click) campaigns. We manage a lot of PPC campaigns and click fraud is usually a topic of interest so I asked my Google rep about it, curious what the response would be. She sent me a long email with a whole bunch of links. Apparently, this is not…
Importance of Keyword Research for your PPC Campaigns
I’ve recently been talking with several clients regarding PPC campaign management and I see that most people don’t put a lot of effort into keyword research. I think there is a false idea out there that keyword research is really only for natural or organic seo(search engine optimization). I think its time to change that. …
