Google recently added a new “tool” if you will, to the PPC platform called the Bid Simulator Tool. A small icon appears beside the bid of each keyword and you can click it to see a little screen appear like this: From here, you can select which bid you want to use and how many…
Category Archives: Pay Per Click
Facebook – Number 1?
I just received a eNewsletter from Facebook. This is what it said: Facebook Ads was recently nominated for the Best SocialMedia Platform for Marketers’ category in the 2009 Search Engine Watch Awards. The winner will be announced this week at the SES conference in San Jose, CA. Wow! Let’s see who the winner is.
I Have Searched and Searched – Why Can’t I See My Ads??
I get this question all the time. The typical scenario goes something like this: We open up a PPC account, put keywords and ads in and send off a “Your account is live” email, which generally prompts the client to go to Google.com and start typing in keywords. Since the account has just been set…
Canadian Currency Now Accepted!
FINALLY! I thought the day would never come! This has been an issue with Google Adwords and Facebook for a long time – although different for the two of them. In Google Adwords, if you set up a PPC account and didn’t change the currency right away, you were hooped! The default is always US…
Is Facebook Working for You?
I have a few clients on Facebook PPC and a lot of the time it just doesn’t appear to be working all that well. Please note the use of the word “appear”. While this obviously doesn’t apply to all clients and all accounts, I have come to the conclusion for some that simply because people…
The Underutilized Power of the Content Network
While I am not claiming to be an expert on the Content Network, I know a guy who is! Maybe I should start with a brief explanation of what I am talking about. PPC Campaigns (Pay-Per-Click) have two different areas of advertising. The search network, which more people are familiar with as it is the…
Online Marketing – So Much More Than Snake Oil
Recently, I was meeting with a potential client and he scoffed at the proposal I had brought to him. “Are you selling me snake oil?” “We can do all of this ourselves.” From time to time, we still talk to companies who just don’t get online marketing. This very same client recently purchased a billboard…
