We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th. Topics include Social Media, Gaming,…
Category Archives: Pay Per Click
Importance of Long Tail Keywords
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points: 1. The importance of the tail varies tremendously 2. People search differently…
Using Google Insights to Improve Search Results
Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods….
The Blue Participant Ribbon: An Invaluable Concept in Increasing Conversion Rates
We’ve all heard the phrase “location, location, location” when it comes to valuable real estate. Now it seems that “conversion, conversion, conversion” is the hot topic in online marketing. To give you a sense of how hot, I did a Google Search for website conversion rate this morning and received over 2 million results. This…
Boosting Performance on Pay-per-Click Platforms
When we set up PPC campaigns we focus on 2 critical factors. 1. Relevant Content The first factor is to have a tight connection between the ad and the landing page. We aim for similar content between the ad, the keywords and the content of the landing page. This is important not only for maintaining high Google…
New ‘Opportunities’ with Google
Google AdWords has a new tab called ‘Opportunities’. I just read up on it a bit more and was actually surprised that Google doesn’t use a more “use this tool now or your account will fail” tone in their explanation of the tool. Essentially, if you are looking to make changes to your account, you…
PPC Campaigns – Restructure or Start Over?
I read an interesting article the other day which came to me in a newsletter. The link only works sometimes (really slow load time on the site causes the browser to time out) but I wanted to share it with you anyways! The title is, “When to Restructure Your PPC Campaign or Completely Start Over”…
