Blog for Anduro Marketing
Posted in Pay Per Click on Jun 18th, 2010
Flipping through the Website Magazine, I stumbled across an article called “Flexing Your Marketing Muscles with Google Product Extensions” by Brian Lewis.
This article is about Google Product extensions which are putting an end to the 70-character ad text which is incredibly restricting, the ‘one landing page per keyword’ rule and the fact that image ads [...]
Posted in Pay Per Click, Social Media on May 13th, 2010
Pretty good article here at the Huffington Post (be sure to watch the video.)
The gist is, this man knowing that people do vanity searches on themselves in Google, created an ad asking them for a job. Genius!
Posted in Pay Per Click on Apr 29th, 2010
Google has added another tool to make PPC maintenance just a bit easier. It has been there for a little while now but I just recently realized the time saving power of this tool.
There are many reports available to the AdWords advertiser – some helpful, some just a lot of data on a page with [...]
Posted in Events, Industry News, Pay Per Click, Search Engine Optimization, Social Media, Uncategorized on Mar 11th, 2010
We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post.
Here is a link for more details: Internet Marketing Conference – Calgary 2010.
Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th.
Topics include Social Media, Gaming, Videos, SEO, Pay-Per-Click [...]
Posted in Pay Per Click, Search Engine Optimization on Jan 12th, 2010
George Michie of The Rimm-Kaufman Group has posted results of an excellent research study of the importance of long tail keywords. See How Important is the “Tail”? An Emperical Study. The findings from the study are valuable as summarized in these 5 points:
1. The importance of the tail varies tremendously
2. People search differently for different [...]