Category Archives: Industry News

Using Video

Everyone knows about videos on YouTube. We even have a channel on YouTube although most of the videos are ones that I created for personal reasons: 1967 Cougar that my son and I are restoring and a recent cruise around the Caribbean. Today I thought I would highlight some other websites that are interesting and…

Google’s Top Spot

I read an interesting article today in regards to Google’s number one spot and how much value there is to it. I was definitely intrigued by the post which is why I am sharing it but the more I think about it, there are a lot of missing components here. The article How Much is a…

The Humor of Teaching Business Ethics

For about 8 years I have been teaching a course called Business Management at the University of Calgary. This introductory course covers all the basics of business: marketing, accounting, finance, operations, planning, human resources, etc. One of the topics that I cover near the end of the course is business ethics . For this session…

Response to “Spammers, Evildoers, and Opportunists”

A friend of mine, Craig Nakamoto at Claero Systems, sent a link to me late last year. We have been so busy that it has taken me until now to respond. The link pointed to an article called “Spammers, Evildoers, and Opportunists” by Derek Powazek. In a nutshell it is tirade against Search Engine Optimization…

Internet Marketing Conference – Calgary 2010

The conference in Calgary was fantastic. Speakers included: Social Media Victories – Real Businesses, Real Campaigns, Real Results by Patrick Schwerdtfeger, Tactical Execution Cause Marketing by Shauna Causey, Comcast The Power Triumvirate of 2010: The Convergence of Social-Mobile-Local by Gillian Muessig, SEOMoz Investor Relations 2.0 – Using Social Media to Reach Investors and Support Your…

Internet Marketing Conference – Calgary March 16-17

We have been so busy planning the first ever IMC conference in Calgary that we forgot to publish a post. Here is a link for more details: Internet Marketing Conference – Calgary 2010. Great line-up of speakers. So far 60 people have registered. Ends on St Patrick’s Day – March 17th. Topics include Social Media, Gaming,…

Anduro Case Study Listed On Harvard Business Review Site

A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige. Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of…