I have a Facebook profile, a Twitter feed, a LinkedIn profile and a bunch of other social media networks that I use less frequently. In addition, our company has pages on Facebook, Twitter and LinkedIn. I’ll admit that keeping up with all of these feeds – posting, reading, replying, comprehending. figuring out how…
Category Archives: Industry News
How to Use Google Search More Effectively [INFOGRAPHIC] from Mashable
I see many infographics each month. I find them interesting and entertaining but I often forget the content. Today I came across one about searching on Google that is worth remembering. You can see the full infographic by clicking on the image below. This infographic, quite literally, has many of the tricks for search on…
Social media and sales relationship complicated by Doug Lacombe
Recently Doug Lacombe (@dblacombe) wrote an interesting article in The Star Phoenix called, “Social media and sales relationship complicated.” He quotes me but that isn’t why you should read the article. You should read it because of the way Doug contrasts how social media relates to sales and marketing. It’s a good read. Our discussion…
Interesting Disclosure of Information on Facebook
It is amazing how the world is changing and social media is paving new and interesting pathways. Today I received an email from Airmiles offering me 100 bonus reward miles if I spend $100 or more at Safeway before the end of October 2. Kudos to Safeway and Airmiles for creating a near perfect promotion….
Effective Facebook Posting Techniques
Momentum Media has done an interesting study by analyzing the top 20,000 Facebook Pages to find posting techniques that really work. They asked seven different questions to determine the best practices to achieve highest interaction rates in Facebook. Let’s take a look at the results. 1. What is the best time to post?…
Successful Quickinar: Social Media Strategies for First Nations
On Wednesday, May 4th, Doug Lacombe and I held a Quickinar on Social Media for First Nations. We had 9 attendees including participants from SikSika Nation and Piikani Nation. Doug wrote and excellent summary of the session in his regular column with The Star Phoenix. A quick…
Using Social Media to Market Events – Part 2
This post is the second part to Using Social Media to Market Events – Part 1. 7. LinkedIn I mentioned in the previous post that the Events feature on LinkedIn is useless. The alternative of sending individual messages is better but a pain in the ass. Essentially, what you need to do is compose a…
