Anduro Marketing Blog

A few years ago Malcolm Munro, a business professor (now retired) at the University of Calgary, approached us about writing a case study on Anduro Marketing. We were happy to oblige.
Malcolm co-wrote the case study, entitled “Anduro Marketing: Internet Services vs. Software Sales“, with Sid L. Huff. Sid is a Professor and Head of School [...]

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Have a listen to Andrew Warner’s interview with Rahul Sood. Rahul and his team started Voodoo PC years ago and sold the enterprise to HP in 2006. Click here for a link to the MP3 file.
I have heard Rahul give this presentation live a few times. It is a classic story of a young guy [...]

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One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The [...]

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Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods. [...]

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I just received a message from Google about a new tool called, “Google Product Search“. This changes Christmas shopping! Go to the page and type in any type of product you are looking for and you get a giant list of places to buy from, prices and ratings.
Try it out for yourself! You’ll be amazed.
-Stefanie-

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