Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods….
Category Archives: Improving Website
Title Tags
Excellent article from Jill Whalen on the importance of Title Tags: http://www.seo-news.com/archives/2009/oct/8.html This is something we do when optimizing for our clients as well – without access to title tags, it becomes very hard to optimize a website. When working on a client’s website though, I differ slightly from Jill’s method of putting the company name in the…
Use Google to Accelerate Your Business
Great little product demo offered by Google. See How can Google Accelerate Your Business? Simple diagram. Great descriptions. Easy to navigate. Clear. Well put together. Enjoy!
Criteria for High Performance Websites on Search Engines
Before building a new website many of our clients and often the companies developing the website ask us for recommendations on how to make it easier for the website to work well with search engines. I thought I would share our list of recommendations with the readers of this blog. 1. Hosting Ideally, the IP…
Forms, Shmorms – Why Have a Form on Your Site?
There is nothing more frustrating than going to a website, finding out that whatever the company is offering is interesting to you and then clicking on the contact page only to see a long list of phone numbers and email addresses. I like contacting online. It is easy, it is fast. Now this is obviously…
Avoiding “End of the Line” Pages on Your Site
Received another interesting newsletter this morning from MarketingProfs. Apparently Hallmark had a promotion where customers landed on a page with only a video console and NOTHING else. No Hallmark branding or any indication of what to do next. Click here to read the actual article. We see this sort of thing happen so often. A…
Nifty Help Feature on NYTimes
For some reason I have The New York Times selected as one of the tabs that loads up when I launch my Chrome browser. I like Chrome because it is fast. I like the New York Times because of the credibility and international perspective. Recently I was thumbing (virtually) through the articles and I saw a word…
