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Category Archive for 'Improving Website'

I read an interesting article today in regards to Google’s number one spot and how much value there is to it.
I was definitely intrigued by the post which is why I am sharing it but the more I think about it, there are a lot of missing components here. The article How Much is a Google [...]

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We keep coming across the same problem – we work with clients, get Google Analytics set up and at some point, the web developer makes a change to the site and all of a sudden the Analytics code is gone! It’s not exactly obvious when this happens either. This has led to issues of certain [...]

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One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The [...]

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Google has developed a useful tool for keyword marketing campaigns called, Google Insights for Search. This tool is valuable for analyzing search trends related to high performance keywords and improving related to search engine optimization (SEO) and pay-per-click advertising (PPC) results. You can review the search volume patterns for different regions, categories, and time periods. [...]

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Title Tags

Excellent article from Jill Whalen on the importance of Title Tags:
http://www.seo-news.com/archives/2009/oct/8.html
This is something we do when optimizing for our clients as well – without access to title tags, it becomes very hard to optimize a website. When working on a client’s website though, I differ slightly from Jill’s method of putting the company name in the tags: though [...]

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