Nowadays you can track and measure almost anything on your website. You probably heard of heat maps, which track the visitor behavior on the site. Heat maps can be based on clicks, eye movement or mouse hovers and they can help to understand your visitors better. What grabs their attention, how do they navigate on…
Category Archives: Improving Website
Quickinar on Landing Pages and Increasing Conversions
Next week – Thursday, April 14th – Ernest Barbaric is hosting a Quickinar on the topic of Landing Pages that Convert Visitors to Prospects. I have seen Ernest’s presentation and it is excellent. If you are in sales, marketing or website development, I would highly encourage you to attend. During the seminar Ernest will be…
Troy White and Using Stories
Troy White and I just met. We’ve known each other for years but don’t often get a chance to update ourselves on what we are doing. Today we did. Troy is a writer who focuses on helping businesses tell their story and impress their clients. You can find out more about Troy and what he…
Jeff and Doug – Promo Video for 6 Hours to Online Strategy
Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…
Google’s Top Spot
I read an interesting article today in regards to Google’s number one spot and how much value there is to it. I was definitely intrigued by the post which is why I am sharing it but the more I think about it, there are a lot of missing components here. The article How Much is a…
Site Scan for Google Analytics
We keep coming across the same problem – we work with clients, get Google Analytics set up and at some point, the web developer makes a change to the site and all of a sudden the Analytics code is gone! It’s not exactly obvious when this happens either. This has led to issues of certain…
Keyword Visualization – Keyword Tree
One of my favorite blogs is Occam’s Razor by Avinash Kaushik. Recently he published a post called, Analysis Ninjas: Move Beyond The Top Ten. In the post Avinash argues that looking at the top ten items on any list has limited value. What lies beneath the top ten is often more important and valuable. The…
