Recently Doug Lacombe (@dblacombe) wrote an interesting article in The Star Phoenix called, “Social media and sales relationship complicated.” He quotes me but that isn’t why you should read the article. You should read it because of the way Doug contrasts how social media relates to sales and marketing. It’s a good read. Our discussion…
Category Archives: eNewsletters
Interesting Disclosure of Information on Facebook
It is amazing how the world is changing and social media is paving new and interesting pathways. Today I received an email from Airmiles offering me 100 bonus reward miles if I spend $100 or more at Safeway before the end of October 2. Kudos to Safeway and Airmiles for creating a near perfect promotion….
8 Ways To Conquer Facebook Statuses
If you click on this link you land on an AllFaceBook page with suggestions in the form of an infographic on how to use Facebook more effectively. AllFaceBook also has a daily email which I have (shamelessly) signed up for. I find it interesting and sometimes valuable. Some of the suggested ways to get better…
Using Social Media to Market Events – Part 1
As I mentioned in a previous blog, Doug Lacombe and I are offering a few seminars on Social Media over the next few months. Obviously, we are going to use social media platforms and techniques as a way to market the seminars. That makes sense to me and I should have kept my mouth shut….
Jeff and Doug – Promo Video for 6 Hours to Online Strategy
Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…
Would You Pay For A Stamp For That Mail-Out?
I just received an interesting newsletter from MarketingProfs which I thought would be “share-worthy”. They titled it “Is This Stamp-Worthy?”. Seth Godin did a blog post about the evolution to email marketing campaigns from mail outs. When companies still used physical mail-outs more readily than they do now, the marketing team would have to think…
Using Business Cards as an Email Source for Newsletters
This week we sent out a couple eNewsletters. Usually we don’t bombard our contacts this much but this week was an exception. The first email was related to an interview that CBC did with me. Dave Simms from CBC Television wanted my opinion on the Bing-Yahoo search story. The crux of the issue is whether or…
