Author Archives: jeff

Troy White and Using Stories

Troy White and I just met. We’ve known each other for years but don’t often get a chance to update ourselves on what we are doing. Today we did. Troy is a writer who focuses on helping businesses tell their story and impress their clients. You can find out more about Troy and what he…

Jeff and Doug – Promo Video for 6 Hours to Online Strategy

Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…

Photos as Web Content by Jakob Nielsen

Jakob Nielsen has been around a long time. I remember reading his website, http://www.useit.com, in the late ’90s. I don’t always agree with him but I do agree with his latest article called Photos as Web Content. In a nutshell he states that real photos have more value on blogs and websites than stock images….

Using Video

Everyone knows about videos on YouTube. We even have a channel on YouTube although most of the videos are ones that I created for personal reasons: 1967 Cougar that my son and I are restoring and a recent cruise around the Caribbean. Today I thought I would highlight some other websites that are interesting and…

Nov 29 workshop: 6 Hour Online Marketing Strategy

Online Marketing, Social Media. We hear these words all the time and think we should get our companies on board, but how? And where? Google, Yahoo, Bing, Business.com, Twitter, Facebook, LinkedIn, Flickr, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your customers are?…

Setting up a Blog

To set-up your own blog you basically have two broad choices: a) Free on a Shared Domain Free on www.blogger.com except that you are forced to use a URL like http://PatsBlog.Blogspot.com. Don’t ask me why it switches from blogger.com to blogspot.com. The software is easy to use but I’m not convinced that Google pays too much attention to blogs…

Article on Financial Post: Put social media to work for you

No one called me about this but someway or another there appears to be an article on Financial Post quoting me from the blog post that I wrote last week. (Thanks to Larry and Sergey for Google Alerts.) The article was written on October 25th, titled, “Put social media to work for you” by Rick…