Author Archives: jeff

Article: Calgary businesses start to take advantage of online marketing

Before the holiday season started, Evvi-Lynn Rollins called our office and asked us if we had ideas and suggestions for her article. We did and here is the result: Calgary businesses start to take advantage of online marketing. Evvi-Lynn is a student at Mount Royal University in the Journalism Program. I especially like the video…

Simple But Effective Use of Social Media – LexisHomes

Every once in a while I come across a website that hits the mark. One of our clients is Lexis Developments. I like their website and the social media strategy that they have implemented – simple and direct. Here is a list of what I like about this website and how they have integrated social…

McKinsey Quarterly: The Rise of the Networked Enterprise

I have subscribed to the McKinsey Quarterly for about a year. They provide interesting articles on a variety of business topics with a global perspective. It is possible that you need to register to view the links below but registration and access to the reports is FREE. In a recent issue the title of the…

Troy White and Using Stories

Troy White and I just met. We’ve known each other for years but don’t often get a chance to update ourselves on what we are doing. Today we did. Troy is a writer who focuses on helping businesses tell their story and impress their clients. You can find out more about Troy and what he…

Jeff and Doug – Promo Video for 6 Hours to Online Strategy

Doug and I wanted to put together a video to promote the upcoming workshop on 6 Hours to Online Strategy, slated for Monday, November 29th. There are 20 spots and very few left but we wanted to create a video for the social media release that we are putting together with Marketwire. You can register…

Photos as Web Content by Jakob Nielsen

Jakob Nielsen has been around a long time. I remember reading his website, http://www.useit.com, in the late ’90s. I don’t always agree with him but I do agree with his latest article called Photos as Web Content. In a nutshell he states that real photos have more value on blogs and websites than stock images….

Using Video

Everyone knows about videos on YouTube. We even have a channel on YouTube although most of the videos are ones that I created for personal reasons: 1967 Cougar that my son and I are restoring and a recent cruise around the Caribbean. Today I thought I would highlight some other websites that are interesting and…