Author Archives: jeff

Using Social Media to Market Events – Part 2

This post is the second part to Using Social Media to Market Events – Part 1. 7. LinkedIn I mentioned in the previous post that the Events feature on LinkedIn is useless. The alternative of sending individual messages is better but a pain in the ass. Essentially, what you need to do is compose a…

Using Social Media to Market Events – Part 1

As I mentioned in a previous blog, Doug Lacombe and I are offering a few seminars on Social Media over the next few months. Obviously, we are going to use social media platforms and techniques as a way to market the seminars. That makes sense to me and I should have kept my mouth shut….

Quickinars – Short Business Seminars for Calgarians

Anduro Marketing is once again working with Doug Lacombe of communicatto on offering seminars related to social media and online marketing topics. This time we have a suite of topics for your consideration. Last November we hosted our first seminar on Online Marketing Strategy in 6 Hours. It was sold out and a tremendous success….

Article: Liberal leadership social media monitor: No runaway successes

A reference to Anduro Marketing was made in yesterday’s Vancouver Sun article by Gillian Shaw: Liberal leadership social media monitor: No runaway successes. In the article Gillian Shaw analyzes various online stats for 5 candidates in the BC Liberal Leadership vote on February 26, 2011. Her concluding comment is that so far, “There’s no Obama…

Article: Calgary businesses start to take advantage of online marketing

Before the holiday season started, Evvi-Lynn Rollins called our office and asked us if we had ideas and suggestions for her article. We did and here is the result: Calgary businesses start to take advantage of online marketing. Evvi-Lynn is a student at Mount Royal University in the Journalism Program. I especially like the video…

Simple But Effective Use of Social Media – LexisHomes

Every once in a while I come across a website that hits the mark. One of our clients is Lexis Developments. I like their website and the social media strategy that they have implemented – simple and direct. Here is a list of what I like about this website and how they have integrated social…

McKinsey Quarterly: The Rise of the Networked Enterprise

I have subscribed to the McKinsey Quarterly for about a year. They provide interesting articles on a variety of business topics with a global perspective. It is possible that you need to register to view the links below but registration and access to the reports is FREE. In a recent issue the title of the…