Author Archives: jeff

Hubs, Spokes, Wheels and Marketing – Featuring Oasis Spa

In October, Doug Lacombe, a friend of mine, sent me an email saying that Oasis Spa was looking to try some new things to promote gift certificates to the Calgary market. Every year the owner, Peter Smed, offers various denominations of certificates to people who need an elegant, valuable, easy to buy gift for a…

Improving Your Rating on Urbanspoon – La Brezza Ristorante

Last summer a friend of mine, Marlon Lee of IT Outlaws, called me to say he was working with a client to redo their website and the next step was social media. Could we help out? I said sure. The client was Marco Abdi who owns La Brezza Ristorante, a delightful Italian restaurant in the…

The Power of Social Media – Aerial Photos by Skyline Group

One of our customers is SkylineGroup. They have been servicing Calgary’s roofing and exterior finish needs since 1976. They are a trusted choice for thousands of Calgary businesses and residents seeking reliable, dependable and high-quality installations and renovations for roofing and exterior finishes. Last Fall I was meeting with our client, Jason Taylor, to review…

Automatic Feed from Google+ to Twitter via Dlvr.it

                                                                 I have a Facebook profile, a Twitter feed, a LinkedIn profile and a bunch of other social media networks that I use less frequently. In addition, our company has pages on Facebook, Twitter and LinkedIn. I’ll admit that keeping up with all of these feeds – posting, reading, replying, comprehending. figuring out how…

How to Use Google Search More Effectively [INFOGRAPHIC] from Mashable

I see many infographics each month. I find them interesting and entertaining but I often forget the content. Today I came across one about searching on Google that is worth remembering. You can see the full infographic by clicking on the image below. This infographic, quite literally, has many of the tricks for search on…

Social media and sales relationship complicated by Doug Lacombe

Recently Doug Lacombe (@dblacombe) wrote an interesting article in The Star Phoenix called, “Social media and sales relationship complicated.” He quotes me but that isn’t why you should read the article. You should read it because of the way Doug contrasts how social media relates to sales and marketing. It’s a good read. Our discussion…

Interesting Disclosure of Information on Facebook

It is amazing how the world is changing and social media is paving new and interesting pathways. Today I received an email from Airmiles offering me 100 bonus reward miles if I spend $100 or more at Safeway before the end of October 2. Kudos to Safeway and Airmiles for creating a near perfect promotion….