Anduro Marketing Blog | Anduro Marketing Blog

Bing vs Google

admin — Wed, 24 Jun 2009 21:46:30 +0000

It’s too early to give Bing any credibility yet, but they’ve already taken dead aim at their competition. Check out this ad…

http://www.youtube.com/watch?v=6jMt6saTqq4&feature=player_embedded

Their marketing team hasn’t directly gone after Google, but it’s quite apparent by the video I just showed you. Bing does have a few cool features (different search results, videos), but it’s going to take more than that to bring down the kingdom known as Google. Time will tell though.

How does Google decide what order to rank the pages in the search results

admin — Tue, 16 Jun 2009 00:00:04 +0000

This has been a question I’ve heard many time since starting with Anduro, and every time is just as hard to answer because Google will never tell us their exact formula. But one thing that they have let us in on is that they give every page a ranking from 0 to 10. They call this number the PageRank. Also, to figure out your website’s PageRank, you can check it at Page Rank Checker. Here’s a thought from Google on PageRank…

“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.”

By “vote”, they mean link. When a website puts a link to your website on their page, that counts as a “vote” towards your page strength. You may now be asking “How do I get people to post a link to my website on their page?” The James Earl Jones quote from Field of Dreams comes to mind… If you build it, they will link. So to answer that mind boggling question in short, I usually tell people that Google has many ways to figure out if your website is quality or bunk, and they are the ultimate decider. So always put quality before quantity when it comes to your website.

The Link between Your Website & Higher Search Engine Rankings

admin — Wed, 29 Apr 2009 19:59:58 +0000

A nice website.. pay per click ads.. social media promotion.. these are all great tools to help your online business succeed, but they’re not going to help you rank on the first page of Google’s search results. And isn’t that what you really want? It’s the cheapest, best advertising you can possibly get on the web. If you ask any SEO pro, they’ll tell you one sure-fire way to help your website rank higher, is to have more links pointing to your site from other websites.

There are many different types of websites that you can add a link to, but be cautious, as you want your link to be relevant to the site. For example, if your website is about sports equipment, you don’t want to ask a blogger that writes about cooking to mention your website in a post. It just wouldn’t make sense, and he/she will just treat it as if it was spam. If you’re constantly doing this, your website could develop a bad reputation. Also, if non-relevant sites do allow you to place your link on their site, you run the risk of getting blacklisted by Google. You can avoid the Google blacklist by always following their guidelines.

There are also other little things you can do to help improve the ranking. When possible, use anchor text with a description of your website and/or key words. For example, if I was going to make a post on this blog to inform someone that Anduro is an SEO firm, I wouldn’t just add the link like this http://www.anduro.com. I’d use anchor text in the hyperlink to make it look something like this, SEO Marketing Calgary. It’s the same results. If you click either of the links, it will bring you to the same webpage, but by using anchor text, Google can see what the website is all about, and this will help your site rank better.

Matthew MacPherson

Recession-Proof Your Business-Interview with Google’s Analytics Expert

admin — Fri, 03 Apr 2009 21:31:19 +0000

Avinash Kaushik is scheduled to come to IMC Vancouver 2009. Staff at Anduro Marketing are looking forward to this event in September. We are planning to promote the conference at a promotional event here in Calgary on Wednesday, Sept 2 in the evening. More details later.

Be Careful when Hiring an Online Marketing Firm

admin — Fri, 03 Apr 2009 21:18:42 +0000

I met with someone today who has experienced not one but two bad experiences with SEO companies. Both took him for a wild ride – with him paying out large sums of money and getting little if anything tangible in return.

So what is the most important thing to be careful of when looking to hiring an online marketing company? If an SEO company tries to lure you in by offering guarantees then do not work with them. SEO companies can influence Google, but we cannot control Google. So anyone who tells you that they can guarantee you a #1 position in Google is either a liar or an idiot.

In fact, here is a link to Google’s Webmaster guide where they specifically tell you NOT to work with an SEO company who offers you guarantees: http://tinyurl.com/29mjbn.

Matt Olah

Importance of Keyword Research for your PPC Campaigns

admin — Fri, 03 Apr 2009 21:03:44 +0000

I’ve recently been talking with several clients regarding PPC campaign management and I see that most people don’t put a lot of effort into keyword research. I think there is a false idea out there that keyword research is really only for natural or organic seo(search engine optimization). I think its time to change that. Especially with cost per click rates rising it becomes ever more important that your traffic be the most effectively targeted.

Targeting your PPC campaign is essential if you don’t want to spend a ton of money on your ad campaign while getting little results. When you do it right, PPC (pay per click) can be 0ne of the most effective marketing tools in your business. Google has some keyword tools that are very useful, if they are used! For example, l really like Google Insights for Search as a starting point. You can test a few phrases to get started. Then I like using the Google Adword’s tool to broaden my list as much as possible.

Here comes the important point, you have to narrow it after this! Making sure that keywords are truly relevant for you and your customer. Here are a few questions I like to ask myself:

What Am I selling? Be specific, maybe it’s a widget, maybe you are selling an email subscription…
Who will buy this? List out the geographics, demographics and all the details you can think of.
Why are they buying it? This is KEY! What pain are they trying to solve by buying this…

Take the list you’ve now generated, and pair it down using the answers to these questions. For example, you may be selling a franchise for small business minded people who want to work from home. The Keyword “small business franchise” would be excellent, “franchising your business” would not. Both of these would most likely be in your suggestion list, but the second one really isn’t relevant.

Once you have a good solid list, you can start your adgroups, target your ads etc…

You can contact us at Anduro to help with your Keyword Research and PPC Campaign Management, we love this stuff!

How Google Shot Microsoft After It Took A Knife To A Gunfight

admin — Sat, 28 Mar 2009 17:12:35 +0000

Interesting article posted by Danny Sullivan: http://searchengineland.com/how-google-shot-microsoft-17095

Free Keyword Tool

admin — Sat, 28 Mar 2009 16:53:13 +0000

WordTracker offers a useful tool for doing some preliminary keyword research.

The URL is: http://freekeywords.wordtracker.com.