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Bing vs Google

It’s too early to give Bing any credibility yet, but they’ve already taken dead aim at their competition. Check out this ad… http://www.youtube.com/watch?v=6jMt6saTqq4&feature=player_embedded Their marketing team hasn’t directly gone after Google, but it’s quite apparent by the video I just showed you. Bing does have a few cool features (different search results, videos), but it’s…

How does Google decide what order to rank the pages in the search results

This has been a question I’ve heard many time since starting with Anduro, and every time is just as hard to answer because Google will never tell us their exact formula.  But one thing that they have let us in on is that they give every page a ranking from 0 to 10. They call…

The Link between Your Website & Higher Search Engine Rankings

A nice website.. pay per click ads.. social media promotion.. these are all great tools to help your online business succeed, but they’re not going to help you rank on the first page of Google’s search results. And isn’t that what you really want? It’s the cheapest, best advertising you can possibly get on the…

Recession-Proof Your Business-Interview with Google’s Analytics Expert

Avinash Kaushik is scheduled to come to IMC Vancouver 2009.  Staff at Anduro Marketing are looking forward to this event in September. We are planning to promote the conference at a promotional event here in Calgary on Wednesday, Sept 2 in the evening. More details later.

Be Careful when Hiring an Online Marketing Firm

I met with someone today who has experienced not one but two bad experiences with SEO companies.  Both took him for a wild ride – with him paying out large sums of money and getting little if anything tangible in return. So what is the most important thing to be careful of when looking to hiring…

Importance of Keyword Research for your PPC Campaigns

I’ve recently been talking with several clients regarding  PPC campaign management and I see that most people don’t put a lot of effort into keyword research.   I think there is a false idea out there that keyword research is really only for natural or organic seo(search engine optimization).  I think its time to change that. …

How Google Shot Microsoft After It Took A Knife To A Gunfight

Interesting article posted by Danny Sullivan: http://searchengineland.com/how-google-shot-microsoft-17095