Flipping through the Website Magazine, I stumbled across an article called “Flexing Your Marketing Muscles with Google Product Extensions” by Brian Lewis.
This article is about Google Product extensions which are putting an end to the 70-character ad text which is incredibly restricting, the ‘one landing page per keyword’ rule and the fact that image ads are not available on the search network.
Amazing! Unfortunately, this product is only available in the U.S. for the time being but I am sure Google will roll it out world wide once all the bugs have been dealt with.
So, what exactly are Google Extensions? Simple! Instead of simply one ad being displayed for a company/product, the ad appears with a + sign inside of a box underneath it which can be expanded and displays a list of other products featured by this same company. Brilliant!
Where does this extra information come from? The company needs to enter information into Google’s Merchant Center and the information is pulled from there. If a customer then clicks on one of the products listed in the expanded product extension, they are taken to the appropriate page (specified in the Google Merchant Center).
The article goes into great detail about the strategies, costs involved, tracking and whether there will be an impact on SEO (since once all of the extensions are expanded, the first organic listing falls well below the fold) but for sake of simplicity, I have just covered the basics.
Check out the full article here (with a subscription), on Google or contact us at Anduro for more information on this. Remember though, this is only available in the U.S. for the time being.