I read an interesting article today in regards to Google’s number one spot and how much value there is to it.
I was definitely intrigued by the post which is why I am sharing it but the more I think about it, there are a lot of missing components here. The article How Much is a Google Top Spot Worth? posted on the SearchEngineWatch blog is definitely interesting.
To sum it up, there are some graphs and pictures and stats that show how important the first spot is and how much more traffic a company gets if they are in the first spot as opposed to the 2nd and 3rd etc. While it is our goal in life to get people in these top positions on Google, there are definitely some things to point out here.
I am in no way, shape or form trying to diminish this article or argue with it. It is definitely important to be in the top spots in Google – if it wasn’t, Anduro wouldn’t exist how we do now. And I agree that the top few positions are where the eyeballs are but there is a point that is being overlooked.
What about conversion rate? I agree that you want traffic but if it is unqualified traffic because everyone is just clicking on the first result since we all trust Google to know what we are looking for, maybe it is better to be a bit further down on the page and catch those people who are really, truly searching. Maybe those people are more qualified. Of course, it makes sense that the chance of getting a conversion increases with more traffic but I think this study is inconclusive. There are other factors to consider – conversion rate being one of the biggest ones.
Have a look at some of the comments under the post. Pretty interesting to see the different reactions from people.
What do you think?
