Google recently added a new “tool” if you will, to the PPC platform called the Bid Simulator Tool. A small icon appears beside the bid of each keyword and you can click it to see a little screen appear like this:
From here, you can select which bid you want to use and how many “estimated clicks, impressions etc” this will get you.
This is all good and great but I just found an article with an interesting point of view and one I don’t think should be ignored. I actually share the same point of view and am always skeptical of Google’s intentions – are they trying to help US or themselves? Generally, the tools are helpful but should be used with caution and common sense.
This one for example, makes you wonder if the increased bids will actually get you more traffic or more just put money in the Google pocket!
Read this article called Google’s Bid Simulator Tool – Check Under the Hood Before Buying by Tad Miller at searchmarketingsage . It explains the tool and reasons to use with caution in much more detail than I have!