Received another interesting newsletter this morning from MarketingProfs.
Apparently Hallmark had a promotion where customers landed on a page with only a video console and NOTHING else. No Hallmark branding or any indication of what to do next. Click here to read the actual article.
We see this sort of thing happen so often. A poorly designed page on a site is online suicide – especially if this page happens to be a landing page or conversion page. If a user lands on a page and is not slapped across the face with instructions on what to do next, he/she will get out of there faster than you can say, “Please stay”.
Landing pages need to make it blatently obvious what is expected of the user. Do you want them to read an article and then click to buy? Make sure the link is a BOB – Big Orange Button to make it as obvious as possible where to go.
Issues like this is why we at Anduro are offering “Increasing Conversion Sessions”. Three or four of us sit down and go through a website one page at a time analysing and evaluating every little part of it. Then we send a nice, neat and reworded (!!!) report to the client with suggeted changes. Amazing what a difference it can make to just make a few small changes to a site!
For more information about this or other Anduro services, call 403-410-3803 and ask for Matt. He’ll be able to help you out!
