For many of our clients we track various metrics to measure performance and results.
We obtain this data from clickstream reports such as Google Analytics and ranking reports.
The basic metrics that we track for all clients include:
- visitors
- page views
- inbound links
- percentage of target keywords that are listed on the first 3 pages of SERPs
- percentage of visitors from search engines
We create graphs that include 13 months and a trend line so that we can compare data to the previous year. Below is an actual graph from one of our clients tracking visitors:
For each client we also track specific metric unique to that client.
Setting up and tracking KPI’s is one of Anduro’s unique skills. Our clients love the way we deliver and measure results.
